About the Role
We’re looking for a Principal Product Designer to define the future of Cleo’s product experience. Cleo is building an AI-native financial platform that helps millions of people build healthier relationships with money. As our product expands across credit, subscriptions, cash flow intelligence, and behavioural coaching, the complexity of the system increases. We need a design leader who can architect coherence across it all.
This is a company-level IC role. You will define the long-term interaction vision for Cleo, shape the structural foundations of our platform, and ensure every part of the experience feels intelligent, trustworthy, and emotionally resonant. You will operate across product pillars, partner with executive leadership, and set the standard for design quality and systems thinking across the organisation. This role sits within Core Experience, the responsible for platform UX, Information Architecture, and the Design System. At Principal level, your mandate extends beyond stewardship. You will define the philosophy and future direction of how Cleo works.
What You'll Be Doing
- Product & Platform Vision: Define the long-term vision for Cleo’s AI-driven financial platform.
- Architect multi-year product frameworks that unify credit, subscriptions, savings, with an AI agentic layer tying it together.
- Shape how AI works across the product in ways that feel clear, responsible, and empowering.
- Cross-Company Experience Architecture: Design scalable mental models that reduce financial complexity at scale.
- Align navigation, Information Architecture, and behavioural flows across the full lifecycle.
- Anticipate future product expansion and ensure foundational decisions scale.
- Strategic Influence: Partner with executive leadership to shape product direction and roadmap priorities.
- Translate ambiguous strategic bets into compelling product concepts and prototypes.
- Establish experience principles that guide teams across the company.
- Craft & Quality Bar: Set the highest standard for visual, interaction, and systems craft.
- Raise the ambition of what fintech can feel like.
- Mentor designers and elevate thinking across the Experience org.
- Design System Direction: Provide strategic direction for the evolution of Cleo’s Design System as a platform asset.
- Ensure the system enables both speed and expressive excellence.
- Define governance and architectural direction in partnership with Core Experience leaders.
What You'll Bring
Compensation & Benefits
- A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
- Public progression framework and salary bandings available at: https://cleo-ai.progressionapp.com/.
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures.
- A clear progression plan to help you grow by trying new things, leading others, challenging the status quo, and owning your impact.
- Flexibility to work- balance.
- Globally distributed team.
- London-based: Hybrid approach, spending one day a week or more in the office.
- Outside of London: Encouraged to spend a couple of days with the team a few times per year, with travel costs covered.
- Company-wide performance reviews every 6 months.
- Generous pay increases for high-performing team members.
- Equity top-ups for team members getting promoted.
- 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
- 6% employer-matched pension in the UK.
- Private Medical Insurance via Vitality, dental cover, and life assurance.
- Enhanced parental leave.
- 1 month paid sabbatical after 4 years at Cleo.
- Regular socials and activities, online and in-person.
- Paid OpenAI subscription.
- Online mental health support via Spill.
- Workplace Nursery Scheme.
About Cleo
- Cleo is on a mission to fundamentally change humanity's relationship with money, creating a future where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket.
- Cleo is a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year.
- The company has an exceptionally high bar for talent, seeking individuals who are at the top of their field and embody a culture of collaboration and positive impact.