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Content CRO/UX Specialist

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Hostinger

Web hosting company offering affordable domains, hosting, and website building.

About the Role

  • Content CRO/UX Specialist in the Content team.
  • As part of Hostinger's Content team, you'll be responsible for owning how our content converts — from building the CRO roadmap and designing UX improvements to measuring what works and scaling it.
  • In this role, you'll collaborate closely with SEO, Brand, Product, and Websites teams.
  • Connect with your team: Vakare Simanaityte, Head of Content.

What You'll Be Doing

  • Own the CRO strategy for blog and tutorials — identify the biggest conversion opportunities, maintain a prioritised hypothesis backlog, and set quarterly OKRs.
  • Design and implement UX improvements: layouts, CTAs, page structure, and copy direction for conversion elements.
  • Set up and run A/B and multivariate tests with pre-defined hypotheses and kill criteria.
  • Analyse test results to statistical significance and document every finding - win, loss, or inconclusive.
  • Ensure winning tests get rolled out; don't let them sit in staging.
  • Align with the Head of Content on roadmap, brand voice, and conversion trends.

What You'll Bring

3+ years of experience in CRO/UX field.
Experience working with long-form content formats.
UX thinking that goes beyond aesthetics — you can diagnose why users don't convert.
Analytical rigor — you're comfortable with data, know its limits, and make data-driven decisions with confidence rather than gut feel.
Ability to write or direct conversion copy that stays on-brand.
Strong prioritization instincts — more ideas than available time is the default, and you're comfortable with that.

Nice to Have

Experience in a content-led or SEO-heavy environment.
Familiarity with SaaS/web hosting conversion patterns.
Basic HTML/CSS knowledge.

Compensation & Benefits

  • Compensation reflects your experience and the impact and value you bring.
  • 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions.
  • Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.
  • Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world.
  • With a home office budget, you can elevate your workspace.
  • Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.
  • Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave.
  • Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.
  • Work hard - play hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations.
  • Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

About Hostinger

  • Shaping the future of online success — powered by AI and driven by people.
  • 900+ talented professionals and over 4 million clients in 150 countries, helping creators and entrepreneurs bring their ideas to life faster and easier than ever before.
  • Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.
  • Our culture: Guided by 10 company principles.
  • Our formula for success: Customer obsession, innovative products, and talented teams.
Reviewed byMarta & Malik

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