Principal Brand Designer

About the Role

• Remote, Portugal. There might be some flexibility for working remotely within Europe.
• At OLX, Design is more than aesthetics; it's how millions of people build trust, discover opportunities, and connect with their communities.
• As Principal Brand Designer, you'll shape how OLX and its portfolio of brands are experienced across every customer touchpoint.
• Reporting to the Director of Product Design.
• This is a highly strategic, hands-on individual contributor role for someone who combines exceptional craft with systems thinking, influences through expertise, and embraces AI as a catalyst for creativity, consistency, and scale.
• Working in close partnership with Marketing, Brand Strategy, Product Design, Communications, Employer Brand, and regional teams, you'll translate business strategy, customer insights, and brand positioning into cohesive creative systems that strengthen brand equity, build customer trust, and accelerate high-quality execution across the organisation.
• You'll establish the creative vision and quality bar for brand design, while building the frameworks, governance, and tools that enable teams worldwide to create distinctive, consistent, and impactful brand experiences.
• While this is not a people management role, you will be recognised as a trusted design leader whose expertise elevates the entire organisation.

What You'll Be Doing

• Partnering with the Director of Product Design, Marketing, and Brand Strategy to evolve the visual identity and creative direction across OLX Group and its portfolio of brands.
• Ensuring brands feel connected where they should, distinctive where they need to be, and consistently recognisable across every customer touchpoint.
• Managing Group-wide brand identity systems, visual standards, brand visual identity governance, quality assurance, and design principles.
• Developing multi-brand Design Systems and asset libraries.
• Providing creative direction across digital, physical, and experiential touchpoints related to brand design (excludes advertising).
• Managing the long-term evolution of OLX Group's visual identity and assets.
• Defining how AI enhances brand design by developing AI-ready design systems, prompt libraries, reusable templates, automation workflows, and governance that empower teams to produce high-quality work consistently and efficiently.
• Staying ahead of emerging technologies to identify opportunities where AI can improve creative workflows, collaboration, and design quality across the organisation.
• Establishing the benchmark for the application of brand design across product launches, executive communications, presentations, employer branding, events, web experiences, and marketing initiatives.
• Providing creative direction, thoughtful critique, and hands-on design leadership to ensure every expression of the brand reflects exceptional craft, clarity, and purpose.
• Partnering with Marketing and Brand Strategy from the earliest stages of initiatives to transform customer insights, research, and business priorities into compelling visual systems and brand experiences.
• Contributing strategic thinking to help teams solve complex business challenges through design that strengthens trust, recognition, and long-term brand value.
• Building documentation, enablement programmes, design resources, and governance models that help global and regional teams confidently apply OLX Group's brand standards.
• Influencing senior stakeholders across Product, Marketing, and Executive Leadership to align teams around a shared creative vision.
• Coaching designers through critique, mentoring, and collaboration to foster a culture of craftsmanship, systems thinking, and continuous improvement.

What You'll Bring

Interview Process

• First Stage: 90-minute session with the Hiring Manager focused on Portfolio & Design Leadership to assess design craft, strategic thinking, systems mindset, and collaboration skills.
• Second Stage: 60-minute session with a senior leader from the Creative team focused on Multi-Brand Systems & Creative Leadership to explore your ability to build, evolve, and govern brand systems across a complex multi-brand organization.
• Third Stage: 45-minute session with a senior leader from the Marketing team focused on Executive Partnership & Business Impact to assess leadership presence, ability to form strategic partnerships with Marketing, and commercial thinking.

About OLX

• OLX operates some of the world's most recognized online marketplaces, connecting millions of people every day to buy, sell, find jobs, discover homes, and build businesses.
• This role offers the chance to influence design beyond individual projects to build the frameworks, standards, and creative vision that will guide OLX's brands for years to come.